The Wealthy Advisers Club kicked off another high-energy training session this week — this time, diving deep into the world of AI-powered content creation and social media strategy for financial advisers.
Host Terry Blackburn opened with the club’s mission:
“To bring back life to the industry we love — with old-school sales and lead generation training, a real community, and a vision to make advisers wealthy, confident, and in control again.”
Joining Terry was Chris Targett, founder of a fast-growing social media consultancy, who specialises in helping mortgage brokers and financial advisers turn content into leads, trust, and long-term clients.
🎯 The Mission: Bringing Back Buzz and Belief
Terry reminded the community why the Wealthy Advisers Club (WAC) exists:
- To revive old-school sales and community spirit
- To blend new-school tools and AI automation
- And to create advisers earning £10K active + £10K passive income — happy, healthy, and wealthy
The first in-person WAC event is now confirmed for 2nd October in Manchester, featuring an elite line-up:
- Roger Morris (industry veteran, lending specialist)
- Tony Taylor (renowned sales expert)
- Other top advisers and property investors sharing proven frameworks
“We’re creating something the industry has never seen — three sessions a week, live events, real collaboration, and the best minds in finance working together again.”
🚀 Chris Targett’s Masterclass: How to Build a Month of Content in 15 Minutes
Chris started with a bold promise:
“By the end of this session, you’ll know how to create a month’s worth of engaging, lead-driving content in just 15 minutes — using ChatGPT and Canva.”
His system removes the guesswork from posting by combining AI automation with authentic, personal branding.
🧠 Step 1: Use ChatGPT to Create Targeted Content
Chris demonstrated how to use ChatGPT to generate content that actually speaks to your ideal audience — not random followers.
“AI isn’t just a gimmick. When used right, it can understand your perfect client better than you think — their pain points, their curiosities, their fears.”
The Formula: The Perfect Prompt
He walked through a detailed “prompt framework” that turns ChatGPT into your personal social media strategist.
Example:
“Act as a social media content researcher.
I am a UK mortgage adviser.
My ideal client is a 30-50-year-old married home mover with two kids and a dog, earning £40K-£60K.
Generate 20 FAQs and 20 social posts that educate, engage, and entertain this audience.”
The result?
Within seconds, ChatGPT delivers 20 ready-to-use posts covering topics like:
- “Can I keep my home and rent it out?”
- “Should I fix for two or five years?”
- “How do I avoid early repayment charges?”
Each post comes formatted for social media — short, human, and easy to read.
“The secret isn’t to make long essays,” Chris explained.
“Social posts are about grabbing attention, holding attention, and giving value in under 100 words.”
🎨 Step 2: Design Branded Reels in Canva
Next, Chris showed how to use Canva’s “Bulk Create” feature — a game-changing tool for producing content at scale.
In minutes, you can:
✅ Upload your ChatGPT spreadsheet (FAQs + captions)
✅ Choose a “quote” style Reel template
✅ Apply your brand colours and logo with Canva’s Brand Kit
✅ Auto-generate 12–20 video posts instantly
“Consistency is key,” Chris said.
“Your colours, fonts, and logos should appear in every post. Over time, your audience recognises you before they even read your content — like seeing an orange Sainsbury’s bag.”
He also recommended Canva Pro (£13/month):
“It’s the only design software most advisers will ever need. It’s built for speed, not perfection.”
📱 Step 3: Schedule Everything with Meta Business Suite
Once the designs are done, the next step is automation.
Chris showed how to upload and schedule posts directly through Meta Business Suite, allowing advisers to post simultaneously on Facebook and Instagram.
💡 Pro Tip: Always post as Reels, not standard videos — Meta prioritises Reels in the algorithm for better reach.
Chris also shared a sweet spot for timing:
“Between 6 and 9 PM is gold for engagement.
But check your own analytics — Meta shows when your followers are most active.”
🔍 The Truth About Hashtags and Platform Trends
Terry asked the question every broker has:
“Are hashtags still worth using?”
Chris’s answer was clear:
“They’re dying out. The new algorithm reads your text and subtitles — it’s SEO for social media now.”
He broke down what’s actually working on each platform:
- Personality and storytelling win.
- Static images often outperform video.
- Talk about lessons, stories, and personal growth.
- Short, bold Reels and behind-the-scenes Stories.
- Use polls, questions, and humour.
- Don’t overthink the grid — focus on connection, not perfection.
- Still king for local service businesses.
- Build community through local groups and collaborations.
- Great for mortgage brokers and protection advisers.
🧠 TikTok
- “Give as much value as humanly possible in under 90 seconds.”
- Use humour and relatable content (memes, trending sounds — carefully, within compliance).
🔎 Google My Business
“This one’s a hidden gem. Treat it like a mini social network — upload posts, updates, and photos.
It helps your SEO and pushes you higher in local search.”
💬 Personal Brand vs. Business Brand
Chris’s take:
“People buy from people. Unless you’re Barclays or HSBC, your face is your brand.”
Even large teams benefit from a single visible leader.
“It doesn’t matter if the client doesn’t get to speak to John personally — John’s personal brand is what brings the lead in. The system can do the rest.”
Terry agreed:
“If you’re funny, use it. If you’ve got personality — show it. The dull, ‘hands-holding-house’ content doesn’t work anymore. Be real.”
🎭 Entertain or Educate — or Don’t Post at All
Chris emphasised one golden rule of content creation:
“People go on social media to be entertained or educated.
If your post doesn’t do either, it’s just noise.”
That’s where memes, humour, and storytelling come in — especially for brokers who want to stand out.
He shared insider tools like CapCut templates to find and repurpose viral video formats (with a reminder to always check compliance and copyright).
🧠 Key Takeaways
✅ Use AI wisely. ChatGPT is your creative assistant — not your replacement.
✅ Speed matters. Canva’s Bulk Create tool can save hours each week.
✅ Show your face. Authenticity builds trust faster than any advert.
✅ Forget hashtags — focus on keywords. Write like you speak to your audience.
✅ Post consistently, not constantly. Three high-quality posts per week outperform daily noise.
🏁 Final Word from Terry Blackburn
“This is what the Wealthy Advisers Club is all about — education that’s practical, modern, and real.
Old-school connection. New-school automation.
And a community of advisers who are learning, earning, and building wealth together.”
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