Let’s face it — most people hate salesy DMs.
We’ve all been there: you open LinkedIn or Facebook and see a long message that starts with “Hey, hope you’re well…” and ends with a desperate pitch for some product you don’t want.
That’s not selling — that’s spamming.
But when done properly, DMs (direct messages) can be one of the most powerful, free, and authentic ways to generate leads and book appointments as a financial adviser.
In fact, at Bespoke Financial, more than 100 brokers were using this strategy every week to fill their diaries — all without spending a penny on ads.
This is the Wealthy Adviser Club DM Method, and if you follow it step by step, you can replicate their success.
The Mission: Reviving an Industry That’s Gone Flat
Before we dive into the strategy, let’s talk about why this matters.
Our industry has gone stale.
The networks are quiet, the energy has dropped, and many advisers are just doing the same things they’ve always done — chasing leads, struggling with compliance, and hoping for referrals.
At the Wealthy Adviser Club, our mission is simple:
Reignite the financial services industry by helping advisers master lead generation, improve their sales skills, and grow their income through real, proven methods.
No gimmicks. No fluff. Just real strategies from real advisers.
The Power of DMs (and Why Most People Get It Wrong)
When you think of DMs, you probably think of spam.
“Hi Terry, hope you’re well — I’m a business coach, can I help you grow your income?”
Delete. Ignore. Block.
Why doesn’t that work?
Because it’s too direct, too fast, and too self-centered.
The key to successful DMs is warming people up first.
You’re not trying to sell a product.
You’re trying to start a conversation that leads to an appointment.
That’s it.
Step 1: Warm DMs vs Cold DMs
There are two types of DMs:
- Warm DMs: messages to people you already know (friends, family, ex-colleagues, existing connections).
- Cold DMs: messages to people you don’t know at all.
Both work — but they need completely different approaches.
This week, we’re focusing on Warm DMs, because they’re easier, faster, and can bring in instant wins.
Step 2: Who to Message
Start with the people who already know you.
Look in your phone, your Facebook, Instagram, LinkedIn — even your old email contacts. You’ll find hundreds of potential leads.
Focus on three key groups:
- 🧒 Parents – people with families who need protection.
- 🏡 Homeowners – people with mortgages who could benefit from advice.
- 💼 Self-employed – business owners who need income protection or business cover.
These are your warmest prospects — they already trust you, and they already need what you sell.
“Everyone reading this has thousands of pounds sitting in their phone. You just need the right message to extract it.”
Step 3: How to Message (and What NOT to Do)
Let’s start with what not to do.
❌ Don’t open with a pitch.
❌ Don’t send long, bulky paragraphs.
❌ Don’t message 5 people and say “it doesn’t work.”
Sales is a numbers game, and messaging is no different.
If you only send 10 messages, you’ll get poor results. But if you send 50–100 properly written messages a week, the results will shock you.
Consistency and volume are the secret weapons here.
Step 4: The Warm-Up Messages (Building Rapport)
Here’s where most advisers go wrong — they go straight in for the kill.
Instead, use a multi-step warm-up approach.
Your first few messages should build connection and curiosity — not sell.
Example Message 1:
“Hi John, how’s everything going? Still working at [Company Name]? How’s the family?”
Example Message 2 (a few days later):
“Just saw your post about the new house — looks amazing! Where was it?”
Example Message 3 (after a few back-and-forths):
“Anyway mate, great to catch up. We’ll have to grab a proper chat soon — I’ll drop you a message next week.”
At this stage, you haven’t mentioned business once — and that’s the point. You’re building trust.
Step 5: The Curiosity Message (Your Turning Point)
After a few exchanges, it’s time to build intrigue.
Here are two ways to do it:
Curiosity Message:
“Hi John, are you about this week for a quick catch-up? I’m passing your way on Thursday or Friday — could pop in for 10 minutes.”
They’ll probably ask, “What’s it about?” — and that’s your opening.
Your Reply:
“Ah nothing major, mate — I actually went to see someone last week who’s in a similar position to you (self-employed / with a mortgage / new family).
Managed to save them a decent bit of money and improve their cover, so I thought of you. Thought I’d see if I can do the same — it’s totally free to check.”
Short, friendly, conversational.
No jargon, no pressure.
Step 6: The Direct Message (for Friends You Know Well)
For closer connections, you can be a bit more direct:
“Hey Sarah — funny one, I went to see a family in your area last week and helped them cut their life cover bill while improving the policy. Made me think of you guys — I reckon I could probably do the same for you. Got 10 mins this week for a quick chat?”
See the difference?
You’re not selling — you’re helping.
It feels like a favour, not a pitch.
Step 7: Use Their World — Personalise It
If they’ve just had a baby, moved house, or started a business — mention it.
“Congrats on the new house mate — looks amazing. I actually helped a couple last week in a similar position save a few hundred quid a month by reviewing their mortgage cover. Might be worth a look for you too.”
Personalisation builds trust faster than any sales script ever will.
Step 8: Give Options (and Close for the Appointment)
Never end with “let me know.”
That’s lazy and weak.
Use an options close instead:
“I can pop by Wednesday evening or Thursday lunchtime — which works better for you?”
Options = momentum.
Open-ended = lost lead.
Step 9: Volume and Consistency Win
You might send 25 messages and get 2 appointments.
You might send 100 and get 20.
Either way — that’s free leads that convert.
Even if half of those book in, and half of those buy, that’s still thousands in extra income from a few hours of messaging.
As Terry says in the session:
“Everyone has a few thousand pounds sitting in their phone — you just need the right approach to extract it.”
Step 10: The Duty of Care Mindset
This is where everything changes.
If you believe you’re “bothering” people, you’ll hesitate.
If you believe you’re helping them — protecting families, saving them money, securing their homes — you’ll message with confidence.
“We have a duty of care to make sure our friends and clients are protected.
We’re not pestering them — we’re doing the right thing.”
That’s the mindset that turns advisers into trusted professionals.
Step 11: The Numbers That Prove It Works
When this system was tested at Bespoke Financial, advisers who were brand new — hairdressers, ex-taxi drivers, even builders — started writing business in week one using only DMs.
Here’s what the data showed:
- 100 DMs → ~20 appointments → ~10 closed clients
- Average sale value: £1,000
- Total potential: £10,000+ in revenue
All from sending messages from your phone.
Step 12: Action Plan
Here’s what to do today:
- Make a list of 50–100 warm contacts in your phone or social media.
- Identify whether they’re parents, homeowners, or self-employed.
- Send 5–10 warm-up messages today.
- Send 5–10 follow-up curiosity messages tomorrow.
- Keep track in a simple spreadsheet.
And if your diary’s quiet — make this a daily habit for one week.
You’ll see the appointments start to roll in.
Pro Tip: Don’t Message on Mondays
Research (and real-life results) show that Tuesdays at 10 a.m. get the best reply rates.
So use Monday to prepare your list and start sending messages from Tuesday onward.
Bonus: Cold DMs Coming Next Week
Next week’s session inside Wealthy Adviser Club will cover Cold DMs — how to reach new people on LinkedIn, Instagram, and Facebook who’ve never heard of you before… and still get replies.
This will include message templates, timing strategies, and AI tools to automate the outreach process.
Final Thoughts: DMs That Build Trust, Not Spam
You don’t need ads.
You don’t need complicated funnels.
You just need to connect with real people — the right way.
When you DM with intent, warmth, and curiosity, you’re not just generating leads — you’re building long-term relationships.
“We’re not here to sell — we’re here to serve.
And the more people you serve, the wealthier you become.”
Ready to Master Lead Generation the Wealthy Way?
Join the Wealthy Adviser Club today to access:
✅ Live weekly training sessions on lead generation, sales, and AI automation
✅ Proven DM and call scripts used by top advisers
✅ Access to community events, mentorship, and one-to-one support
Your next 10 clients are already in your inbox — you just need to message them the right way.