By Wealthy Advisers Club
🚀 The Future of Financial Advice Is Already Here — and It’s Smarter Than You Think
When Terry Blackburn opened this month’s AI for Advisers session, he didn’t start with theory — he started with reality:
“We’re using 17 different bits of AI software across my companies. It’s changing that fast, we’ll be doing these sessions every month just to keep up.”
For those who’ve followed Terry’s journey, that sums up the Wealthy Advisers Club perfectly — real advisers, real methods, real results.
This isn’t about hype. It’s about how technology is transforming the financial services industry — and how forward-thinking advisers can turn that into a competitive edge.
💡 Why AI Matters Now More Than Ever
Terry referenced something he heard from entrepreneur Steven Bartlett:
“When the internet first came along, the people who built websites early made millions. AI is the next — and even bigger — wave. It’s not too late to get in. But those who wait will miss it.”
And he’s right. AI isn’t coming. It’s here.
The difference between a thriving adviser business in 2025 and one that struggles will come down to this question:
👉 Are you leveraging AI — or ignoring it?
🧠 The Mindset Shift: From Fear to Opportunity
Yes, there’s fear out there — people worried AI will “replace” humans, destroy jobs, or make advice obsolete.
But Terry flipped that thinking:
“Does that serve you? No. We’re far better off looking at it as an opportunity. AI isn’t replacing advisers — advisers using AI are replacing those who don’t.”
The truth is, AI isn’t futuristic anymore. It’s everyday.
It’s in your CRM. Your social ads. Your inbox. Your phone.
The only question is whether you’re consciously using it to your advantage — or passively watching competitors do it first.
🏗️ How Advisers Can Use AI — Right Now
Across his 11 businesses, Terry uses 17 AI tools for everything from marketing to admin.
Here are just a few real-world examples of how advisers can use AI today:
⚡ 1. Speed Up Admin and Reduce Burnout
AI can handle the repetitive, time-draining admin tasks that kill productivity — from document reading and data entry to summarising meetings.
Terry shared how advisers waste hours chasing documents, calling banks, and retyping notes. AI changes that.
“Tasks that took hours can now take ten minutes — sometimes seconds. That means less burnout, more sales time, and more money.”
📣 2. Create Content at Lightning Speed
Every adviser knows they should post online — but most don’t, because they “don’t know what to post.”
Using ChatGPT or similar tools, Terry’s team generates content ideas, captions, and visuals across multiple brands in seconds.
Example:
“Give me 10 social post ideas for mortgage brokers that stop the scroll.”
Within seconds, AI produces visuals, captions, and headlines ready for Canva or Ideogram.
Result: more visibility, more inbound leads, less time wasted staring at a blank screen.
📧 3. Automate Lead Nurturing and Follow-Ups
Got a back book of old clients?
Terry showed how he uses ChatGPT to write 3-part re-engagement email campaigns that revive dead leads — all in under a minute.
One example:
Subject: “Did you know this about your mortgage?”
Followed by a short, conversational email that leads the client to book a review.
Plug it into Mailchimp — and you’ve just generated leads from your old database without lifting the phone.
🧾 4. Record, Transcribe, and Summarise Every Meeting
One of the most powerful time-savers Terry demonstrated is Google Gemini (or Otter.ai) — tools that record your Zoom or Teams meetings, transcribe them, and automatically summarise key points, tasks, and timestamps.
Imagine finishing a client call and instantly having:
✅ A full transcription
✅ Action points listed by name
✅ A compliance record
✅ A summary ready to email to the client
“It removes all the back-and-forth after appointments,” Terry explained. “You just click, and it sends the next steps. You’ll never forget what was said again.”
It’s not just efficient — it’s also compliance gold.
📱 5. Transcribe Your Entire Workday — Literally
Terry recently started using a new device called Plaud.ai, and it’s next-level.
This small device records every phone call and meeting, transcribes it, summarises it, and even generates to-do lists and CRM entries.
“It’s like having a personal assistant following you all day — but one that never forgets or misses a detail.”
Think about that: every lender call, every underwriter chat, every client meeting — recorded, searchable, and sharable.
It’s compliance, accountability, and productivity all in one.
⚙️ The Two Types of AI You Need to Know
Terry broke AI down into two main types — one most people know, and one most people don’t.
1️⃣ Traditional AI
The “assistant” type — you give it prompts, it gives you answers.
Examples: ChatGPT, Jasper, Canva Magic Write, etc.
2️⃣ Agentic AI
The next evolution — systems that act autonomously.
They make decisions, complete multi-step goals, and optimise workflows without constant input.
Example:
An AI agent that can:
- Read a client’s fact-find
- Do lender research
- Populate a CRM
- Prepare a report
- Draft the suitability letter
All without you having to prompt it after each step.
“We’re not there yet,” Terry said, “but it’s coming. And it’s going to be massive.”
🧩 Why Ignoring AI Is No Longer an Option
AI isn’t just about efficiency — it’s about survival.
Terry made a powerful comparison:
“Imagine two brokerages. One uses AI to automate 80% of its admin. The other doesn’t.
The first runs faster, cheaper, with fewer mistakes.
The second can’t compete.”
It’s that simple.
Advisers who ignore AI aren’t just slower — they’re becoming irrelevant.
🔄 What’s Next at Wealthy Advisers Club
This was only the first in a new monthly AI for Advisers series.
Each session will dive deeper into how advisers can use emerging tools to:
- Generate more leads
- Close more sales
- Automate compliance
- Create content
- Reduce burnout
- And scale their businesses intelligently
Upcoming highlights:
📅 Wednesday: Proven ways to increase revenue per appointment
📅 Friday: High-cashflow property strategies with a guest business protection specialist
📅 October 2nd (Manchester): Quarterly Live Event — featuring an AI Sales Expert who has literally built AI salespeople capable of texting, booking, and calling clients
🏁 Final Thoughts
Terry closed with this message:
“AI isn’t here to replace advisers — it’s here to replace inefficiency. Use it as a fast track to gain your time back. Spend that time on what matters: selling more, helping more clients, and living better.”
In true Wealthy Advisers Club spirit, this session wasn’t about theory — it was about execution.
Those who act now will lead. Those who wait will catch up later — if they can.
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